www.YourChurchDomain.com – A Christian Church in Tampa, Florida where your family can feel welcomed.
This is nice, but it’s not going to get you the best bang for your link buck.
What Google and the other search engine look at are the Anchor Text of a link.
Let me tell you what I mean.
Here is the html code for the above link:
If you notice, the part that describes the benefits of the church is not even included in the link.
The Anchor Text is www.YourChurchDomain.com. This doesn’t say anything about what kind of church it is or what the church offers. Most people, when they put a link rely on the text after the link to do the talking. The problem is that when people input text into a Google search box, they normally don’t put the exact name of the website. They put what they are looking for, in this case, a church in Tampa for the family. Google takes the search request and looks for websites that have these keywords in their Anchor Text.
That is why when you create a link to your site, or when you ask people to link to your site, it’s important that you create your links a little more strategically.
Here is what you do:
1. Put the description of your site first, including the main keywords.
2. Add the name of the site last.
3. Link the description to the website, not the name of the church.
So the link to your website should look like this:
A Christian Church in Tampa, Florida where your family can feel welcomed – Your Church Name
Now you have the keywords that people will be looking for linked with your website.
Most people on the web don’t know this strategy. Now you do.
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