Lesson 5. Hello again,
I wanted to share today something that will make your ministry’s pages more visible by Google and the other search engines. That is, obviously, one of the goals of your website. Right? You want people who are searching the web for a ministry like yours to be able to quickly find you. I’ve already written about some other strategies like modifying your main page title and some linking strategies, but here I want to show you how to make your pages really stand out.
On my site, UponThisRock.com, I used to have my graphics pages addresses very simple like: http://www.UponThisRock.com/g1.html, http://www.UponThisRock.com/g2.html, http://www.UponThisRock.com/g3.html, etc. If you noticed, the pages were just named g1, g2, g2,etc. This was easy for me, but it didn’t help Google find my graphics pages.
Then I renamed the pages to : http://www.uponthisrock.com/really-cool-christian-graphics-1.html, http://www.uponthisrock.com/really-cool-christian-graphics-2.html, http://www.uponthisrock.com/really-cool-christian-graphics-3.html, etc. Notice how the URL is changed? Now, Google sees the links and knows that on those pages, people will find cool Christian graphics.
So, on your ministry’s website, if you have a daily devotional page or a Christian links page, don’t just name the pages, page1, page2, page3, etc. Make your URL demonstrate exactly what people will find on those pages. Also, don’t use underscore “_”. Use a hyphen, “-” in between words. Don’t leave a space either. It will confuse the search engines. Your pages should look like, www.yourdomainname.com/inspirational-bible-study-notes.html or www.yourdomainname.com/great-christian-links-page.html.
Once I changed the addresses to my graphics pages, I saw better numbers on my visitor stats. This minor change may take some time, but it’s worth it.
Let me know what you think,